Collateral Impact:
Brand awareness doesn’t stop online and offline touchpoints are equally powerful. Branded collateral such as business cards, brochures, t-shirts, pens, and packaging act as mini billboards, keeping your brand visible long after an event or interaction. These tangible items extend your message, strengthen recall, and create everyday reminders of your business.
At our agency, we design collateral that goes beyond simply placing a logo. Using disruptive design, strategic messaging, and consistent branding, we craft materials that capture attention,
Case Study
BOTTOM UP & UP CREATIVE
The 44th NYHC Annual Awards: Communication and Coordination
A Case Study for Event Production
READ CASE STUDYGurus of giveaways:
Branded collateral is not simply about handing out items, it is a strategic extension of your brand identity. When executed correctly, collateral becomes a fusion of design, marketing, and production that builds awareness and strengthens recognition long after the initial interaction. Partnering with an experienced agency ensures that every piece is thoughtfully designed, well produced, and aligned with your broader brand strategy.
- An eye for design
Our process begins with a holistic view of your goals. What is the campaign’s purpose? Who is the target audience? How should the collateral reinforce your brand values? Once we establish the framework, we refine the details from material selection to design elements, ensuring each item communicates professionalism and distinction. From business cards and brochures to apparel and promotional merchandise, every deliverable is crafted to elevate your brand beyond the ordinary. - Expertise That Delivers Results
With decades of experience, our team understands how to transform collateral into a powerful communication tool. Each piece functions as a portable brand billboard, generating visibility, sparking conversations, and reinforcing trust across every touchpoint./li> - Go With Those Who Know
Your brand deserves more than generic giveaways. By choosing an agency with proven expertise across industries, you benefit from innovative design, precise execution, and seamless production management. The result is collateral that not only engages audiences but also contributes strategically to long-term brand growth and success.
A RICH COLLATERAL HISTORY
Step 1
Product Packaging That Peaks Interest
Packaging is often the first interaction consumers have with your brand, a three-second billboard that must inform and attract simultaneously. Beyond communicating product details, it should inspire curiosity and drive purchase decisions. Leveraging our retail and branding expertise, we design packaging that is visually disruptive, strategically aligned, and tailored to capture attention on crowded shelves while reinforcing your brand identity with impact and consistency.
Step 2
A Connection in Card Form
OA business card should be more than contact information, it should spark conversation and leave a lasting impression. From premium paper stock to innovative design details, every element is carefully chosen to reflect your brand’s personality and professionalism. Our goal is to ensure that in every first meeting, your card stands out as a powerful introduction and a true extension of your brand identity.
Step 3
Booth Basics
Trade show booths should captivate, not overwhelm. Many displays fail because they flood visitors with too much information. Our approach is different — we focus on clarity and impact. By distilling your message to its essentials, we create space for bold, engaging design. From signage and banners to full booth environments, our solutions are visually striking, strategically relevant, and designed to stop traffic while sparking meaningful conversations with your audience.
Step 4
Swag Envy
Promotional items should do more than fill a bag, they should spark curiosity and extend conversations well beyond the event. From award shows to conventions, we design swag that captures attention and creates lasting impressions. Whether it’s a creative spin on everyday items or something completely unique, our goal is to deliver branded giveaways that stand out, generate buzz, and keep your business top of mind.
Step 5
Collateral That Catches Your Eye
Effective collateral goes beyond function, it should immediately capture attention and reinforce your brand’s value. From brochures and sell sheets to everyday items like pens, each piece is an opportunity to impress. Our designers focus on creating materials with a clear “wow” factor, ensuring your brand stands apart from competitors while leaving a memorable impression that strengthens recognition and builds lasting customer connections.
Step 6
Don’t Forget the Classics
From print to retail displays. Those are the front line items that customers see when walking into a store, visiting a trade show or are waiting in a lobby. Regardless of the size or placement you want to make sure you have the power to drive these eyes back to your site to convert them to customers.
